Shelter UK Campaign
Shelter is a UK-based housing and homelessness charity and advocacy organization. I was approached to produce a pair of large-format posters for their latest advertising push. The first poster was designed to match the current style of Shelter's design assets. The second poster, on which I was given greater creative leeway, uses the metaphor of the family tree to show how the ailments of homelessness and poor housing linger and continue from generation to generation.